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In announcing the participation of Polaris in the feature film, the press release noted, 'This paradigm will be on screen and off, tapping into social media, real world activations, marketing and merchandising opportunities.' It sounds like this won't simply be analogous to the lead actor drinking a can of Coke with the label facing the camera. The terms of Polaris Industries' involvement in this movie were not released, but as a different strategy for the powersports vehicle maker to reach out to a more youthful demographic it could be useful. In the scheme of trying to help boost sales, appearing in a movie can't hurt, especially if the product is going to receive significant screen time. Harley also wants to bring in new riders, aiming for 2 million over the next 10 years, but right now its big plan seems to be an electric motorcycle. sales plunged 11%, and it's planning on shipping even fewer bikes to dealers this year than it did in 2017, which itself was down from the year before. As the performance of Harley-Davidson (NYSE: HOG) has made abundantly clear, if more young riders aren't brought into the sport, sales will continue to decline. Change is neededĬertainly on the motorcycle side, Polaris and the industry need to begin attracting a younger demographic. Yet done correctly, it could lend a coolness factor to Polaris vehicles that might pique the interest of some.

I'm not sure Nissan or Mazda enjoyed any real bounce from their cars' appearance in The Fast and the Furious: Tokyo Drift. The right movie could help juice sales a bit, though investors shouldn't count on a big surge following the film's eventual release. And maybe in his down time, the lead just kicks back by ripping around town on an Indian Scout. And as the character progresses to 'the high octane tracks of drift racing,' slipping into a Slingshot three-wheeler would add a different element to the racing scene.

Since the main character is described as having grown up 'racing on the rural roads of the Midwest,' Polaris' off-road vehicles like its RZR side-by-side would certainly fit. It's easy to see any number of Polaris' brands making their way onto the big screen. Polaris Industries Slingshot 3-wheel motorcycle racing down a tree-lined road

Instal the new for apple Miami Super Drift Driving